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Myth or Fact – Sales Edition

As a sales firm in Raleigh, NC, our International Business Concepts team members aren’t strangers to the myths surrounding the sales industry. Our company is growing, meaning we’re continuously recruiting and speaking with candidates about what we do and the qualities someone needs to have to excel within our walls. We want to work with the best and would hate to have someone choose to turn down our offer simply because they don’t believe they have what it takes to excel as a salesperson. Today, we want to respond to some of the accusations we hear about sales in an attempt to showcase that anyone with a driven mindset can build a career within our industry!

All salespeople are outgoing extroverts!

Myth! While yes, you do need to be comfortable speaking directly with customers, you do not have to be an extrovert. The most important thing about sales is relationship building, and the best way to build a relationship between a salesperson and a customer is by actively listening. So, really, it’s the introverts that tend to close more sales because they take the time to create a connection and hear their customers’ wants and needs. In reality, both extroverts and introverts can do well in sales. It’s about using the qualities that come naturally to you alongside the ones we’ll teach you!

Sales is about convincing people to buy things they don’t want!

Myth! As a salesperson, your end goal is to find customers who need a product or service and helping them. If you’re focusing on convincing someone they want something, you’re bound to fail time and again. Your best bet of closing sales continually is to be a source of assistance. There is nothing better than a customer hunting you down because they learned how much you helped their friend or family member! In the sales industry and at International Business Concepts, the focus is on lending a hand, not being deceitful.

The first three minutes determine if you’ll land the sale or not!

Myth! Yes, first impressions matter, and if you can grasp your customers’ attention from the start, building upon your pitch will go a lot smoother. However, three minutes doesn’t determine whether you succeed or not. Don’t feel pressured to hook your customer from the start. Instead, invest that energy into building that relationship we talked about earlier and discovering what they really need.

Instead of myth or fact, we should have just said myth! There is so much misinformation out there about the sales industry, and we hope that we’ve cleared a few things up. You don’t have to be a natural extrovert or a crook to close a sale. And you definitely don’t need to rush the introduction – and be annoying, if we’re honest. Be yourself and approach every conversation with a customer as you would a friend.

If interested in speaking with our recruiting team, email your resume to or visit our website to learn more about our business and the values we live by!


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